Visualising the post-digital for an experimental academic press.
Leading a team of designers, I helped brand Post Office Press, Coventry University's post-digital arts and humanities research studio.
The term 'post-digital' refers to a state in which the initial disruption brought by digitisation has already occurred and in which people are determined to bridge the gap and ultimately eliminate the distinction between 'old' and 'new' media by adopting the notion of post-digital choice. In other words, people nowadays may search for vinyl records while listening to music on Spotify through their AirPods.
The brand identity suggests the symbiosis between analog and digital through the use of gradients, blurring the lines between the two. The complex themes are deconstructed, and expressed with a great economy of resources, be it graphic or typographic, making the entire concept easier to grasp.
Post Office Press, Coventry University
Mihai Toma, Sean Worley, Nick White
Brand Identity, Art Direction, Print Design, Merchandising