Building the design system for the first Human Layer Security company.
A Tessian poster on a brick wall

Human-first approach.

A digital-first brand identity for Sequoia-backed cybersecurity firm Tessian — the world’s first Human Layer Security platform — as it proposes a new human-first approach to cybersecurity and scales for a global audience of enterprise customers.

Using machine learning technology, Tessian automatically stops data breaches and security threats caused by human error – like data exfiltration, accidental data loss, business email compromise and phishing attacks – with minimal disruption to employees’ workflow. As a result, employees are empowered to do their best work, without security getting in their way.

Following a successful $42M Series B from Sequoia, we designed a human-facing brand identity that differentiates Tessian's position as a market leader. Partnering with experts from Selman Design, Baunfire and the Tessian in-house team, we created a unified brand architecture, a scaleable brand system and extensive brand applications, from employee swag packs, to an exciting brand video.

The result is a distinctive, precise and dynamic visual identity that revitalises Tessian's core mission, energises its internal teams under the same battlecry and prepares the company for its grand plans to scale.




Selman Design, Baunfire


Leon Brown, Mihai Toma, Anita Arabadzhieva, Kelli Hogan


Brand Identity, Art Direction, Print Design, Digital Design, Iconography, Web Design, Merchandising, Marketing

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