The Vör
Connecting women with information about work, money and mindset.
The Vor branding and web design cover Image

Knowledge closes gaps.

The Vör (based on the norse goddess of wisdom) is a newsletter with the mission of connecting women with information about work, money, and mindset.

Rooted in the belief that knowledge closes gaps and provides opportunity, the business delivers a weekly dose of useful resources, ideas and insights, that boost women's confidence in and outside the workplace.

We created a confident brand identity that rebels against common stereotypes and presents a different version of womanhood: proud, vibrant and adamant for change. The design system draws inspiration from a range of familiar tropes, but used in an unexpected manner, be it punchy copywriting, stylised protest-like typography or the newspaper illustrations. The presentation website presents the mission, the topics in a succinct and interactive way, having the aim to easily allow users to sign-up to the mailing list. The newsletter was designed with scale in mind — a modular and easy way to share relevant knowledge to the members of the business.

The Vor branding and web design Logo on whiteThe Vor branding and web design Logo IconThe Vor branding and web design ManifestoThe Vor branding and web design colours imageThe Vor branding and web design website pageThe Vor branding and web design website pageThe Vor branding and web design website pageThe Vor branding and web design illustrationsThe Vor branding and web design typographyThe Vor branding and web design typographyThe Vor branding and web design typographyThe Vor branding and web design newsletter designThe Vor branding and web design Tshirt The Vor branding and web design pin designThe Vor branding and web design pin designThe Vor branding and web design poster design

Client

The Vör

Team

Mihai Toma, Anita Arabadzhieva

Discipline

Brand Identity, Art Direction, Web Design, Newsletter Design

Let’s chat about your next big idea.